Founded in 2018 by Sonya Simpson, Trap Pilates is an alternative to the traditional Pilates experience. Taught exclusively to rap music, classes are fun, motivating, inspiring and promote inclusivity in the fitness community.

When Sonya approached me to design the brand identity for her innovative Pilates concept and studio, I couldn't contain my excitement. Being both a dedicated Pilates enthusiast and a self-proclaimed aficionado of rap music, this project was a perfect fusion of my passions. Inspired by the vibrant hip-hop and rap scene of Atlanta, I understood that the Trap Pilates brand had to exude the same dynamic energy as the city and its clientele.