Trackter is a technology platform that connects supply chain partners, saving them time and money. They are focused in the fresh food supply chain from fresh produce to vegetable protein.

Although a tech company, Trackter has its roots in produce (pun, intended), so I envisioned a color scheme that modernized earthy tones. When creating the logo, I knew the primary icon needed to be clear and easily recognizable when scaled down since it would be available as an app on mobile devices. The result? A sleek, minimalist logo that effectively embodies the essence of the company.